Our Work
KDAYS 2024
KDays 2024 wasn’t just about capturing content—it was about capturing energy. Our client came to us with a mission: build buzz leading up to the festival, drive excitement during the 10-day event, and keep the momentum alive across social platforms.
We delivered a content strategy built for speed, creativity, and connection—managing daily coverage across Instagram, TikTok, and Facebook. Each platform had a role: Reels and TikToks brought the fun, fast-paced festival vibe to life, while Facebook remained a reliable hub for essential info. From trending videos to ride POVs and daily recaps, we brought KDays to life on-screen while it unfolded on the grounds.
Just as important, we acted as the festival’s digital front line—responding to thousands of questions and comments with timely, helpful communication that kept attendees informed and engaged in real time.
OILERS MAN
The Edmonton Oilers WERE in the stanley cup finals for the first time since 2006. This client came to us with a dream: finding the perfect way to pay homage to the famous @manwithsign Instagram persona, but with a distinctly Edmonton spin to bring the city together and create a buzz beyond just typical playoff event coverage.
We had just the man (and the suit) for the job. Our team got to work crafting a creative campaign complete with hand-made cardboard signs (a signature of the original) with a little bit of friendly fire aimed at the Florida Panthers, then put the mysterious morph suit-clad man in precarious and hilarious situations around the city in easily identifiable landmarks and destinations.
The first video debuted on the first Edmonton home game, and despite a slow start, the Oilers battled back to a heart-stopping Game 7 just mere weeks later. Oilers Man was here for it all and helped the community rally behind their beloved team.
THUNDERBIRD HORSE SHOW
What happens in Langley doesn’t stay in Langley—Thunderbird’s community stretches far beyond the arena. Thunderbird Show Park is one of North America’s most prestigious equestrian venues—known for its elite competition schedule, world-class footing, and famously warm West Coast hospitality. But while the facility itself rivals the best in the world, its remote location in Langley, BC, presents a challenge: how do you stay top of mind with riders, fans, and sponsors who are thousands of miles away?
That’s where social media comes in. Thunderbird doesn’t just want to be seen—they want to be remembered. They understand that a strong social presence isn’t just a nice-to-have; it it a key part of staying relevant, building community, and drawing global attention to a venue tucked away on Canada’s West Coast.