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Kady Hobbins

Partner / Senior Strategist


Kady is a born-and-raised Edmontonian and MacEwan University alum. After spending six years first in non-profit communications and then digital marketing and media buying, she partnered with Avery to form Kaden Ave in 2018. Since then, Kady and her team have empowered businesses across Canada to build their best social media presence through strategy and creative execution.

When she’s not at work (and even sometimes when she is), Kady can probably be found apologizing to people for smelling like horses -- she spends nearly every day of the week with her off-track Thoroughbred, Ro. She has been a competitive show jumper for more than 20 years and is Kaden Ave’s resident horse girl. On the few other days that she smells like a normal person, she’s busy playing volleyball or hanging out at home with her two cats, Oliver and Rigatoni.

3 things you've always wanted to know about Kady...

I would probably be a lawyer, slowly wasting away without a creative outlet. (No offence to any lawyers)

If you could live anywhere, where would it be and why?

New York. Although I go to bed at 9:45, living in the city that never sleeps is still my ultimate goal.

What advice do you have for anyone that wants to get started in a career in social media?

If you weren't in social media, what would you be doing?

Make sure you’re just as good at copywriting as you are at creating beautiful visuals. Being a strong storyteller goes a long way in this business.

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